Yara is enhancing last-mile product traceability by onboarding a majority of its key channel partners onto the Retailer Ordering System (ROS), a key feature of Yara Connect, the retailer-facing mobile application designed to strengthen the smallholder farming ecosystem by connecting Yara with its extensive network of retailers and dealers
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Fertilizer major Yara India is sharpening its business development strategy by doubling down on sustainable crop nutrition and digital agriculture.
As part of its long-term growth vision in the country, Yara is enhancing last-mile product traceability by onboarding a majority of its key channel partners onto the Retailer Ordering System (ROS), a key feature of Yara Connect, the retailer-facing mobile application designed to strengthen the smallholder farming ecosystem by connecting Yara with its extensive network of retailers and dealers, the company said in a statement.
With the growing demand for biological solutions in agriculture, the company is also scaling its R&D efforts to expand its biologicals portfolio and introduce more advanced, sustainable products for farmers across India.
As the company completes 15 years of operations in India, this milestone reflects the depth of its partnerships, the scale of its impact, and the strong foundation it has built to drive the future of Indian agriculture.
Various initiatives
Over the years, Yara India has advanced sustainability through responsible manufacturing and digital advisory tools. It has also strengthened soil health initiatives and collaborations with FPOs, research institutes, and government partners.
Yara has significantly strengthened India’s crop nutrition landscape with the 2018 acquisition of the Babrala urea facility, the largest standalone FDI in India’s regulated fertiliser sector, which today enables high-quality production and supports efficient logistics across key agricultural regions.
Yara has also led supply-chain innovation through India’s first premium fertiliser rake movement and a first-of-its-kind premium vessel movement, setting new benchmarks for efficiency and quality delivery in the sector.
Reflecting on the 15-year milestone, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “Our journey in India has been guided by a clear purpose, to responsibly feed the world and protect the planet. Over the past 15 years, we have partnered closely with farmers, governments, and industry stakeholders to drive sustainable, innovation led agricultural growth. India remains a strategic market for Yara, and as we look ahead, our focus is on deepening our commitment to innovation, sustainability, and farmer prosperity.”
Published on April 9, 2026
